Customer Acquisition Cost Calculator

Total Marketing Cost ($)

Number of Customers Acquired

Calculate

About Customer Acquisition Cost (CAC)

Customer Acquisition Cost (CAC) is a metric that indicates how much your company spends to acquire a new customer. It helps you:

• Evaluate marketing efficiency
• Optimize marketing spend
• Make data-driven decisions about customer acquisition strategies

Formula

CAC = Total Marketing Cost / Number of Customers Acquired