# Customer Acquisition Cost Calculator

Total Marketing Cost ($)

Number of Customers Acquired

Calculate

## About Customer Acquisition Cost (CAC)

Customer Acquisition Cost (CAC) is a metric that indicates how much your company spends to acquire a new customer. It helps you:

- Evaluate marketing efficiency
- Optimize marketing spend
- Make data-driven decisions about customer acquisition strategies

### Formula

CAC = Total Marketing Cost / Number of Customers Acquired