# Churn Rate Calculator

Number of Customers Lost

Total Number of Customers

Calculate

## About Churn Rate

Churn rate measures the percentage of customers who stop using your product or service during a specific time period. Understanding churn helps you:

- Identify customer retention issues
- Predict revenue impact
- Develop targeted retention strategies
- Benchmark against industry standards

### Formula

Churn Rate = (Customers Lost / Total Customers) × 100

### Interpreting Results

- <5%: Excellent retention
- 5-7%: Good retention
- 7-10%: Room for improvement
- >10%: Needs immediate attention